A microsite is just a tiny website right? A microsite is a mini-website that is true but there is something very special about the Microsite. Microsites have a very special purpose in mind and that is to specifically promote a single product or product line or service that is offered by a company.

By limiting the scope and size of the website, Microsites are able to yield excellent search engine results. This is done by targeting the content for specific and competitive keywords. Once the customer has found the Microsite via a search engine result page, the page is designed for ease of navigation so that the customer can quickly find exactly what it is that he or she is looking for about the product or service on the page.

Microsites can also be used to feature streaming video, audio, and images as well!